ABOUT US

What we value

We started Herbivore Botanicals with a mission to bring safe, healthy, and well-being-driven natural products to the mainstream beauty industry. Little did we know that we would one day be called "clean beauty" or "plant-based skincare" and that we would pioneer a new category.

Our goal is to continue to change the beauty industry by expanding the definition of "clean beauty" infinitely, bringing cleaner, healthier, more sustainable and effective formulas to more people.

Plant-based clean skin care

We believe that plants have the power to improve skin condition. All of our products are made with completely original formulas, with each ingredient carefully examined. We do not use ingredients that may be harmful to health or are suspected of being harmful. We have a list of 2,700 ingredients that we do not use.

At the heart of each formula are clinically proven, naturally derived active ingredients that work wonders to deliver amazing results and create a magical "before and ever after" effect.

All products are vegan, cruelty-free, Leaping Bunny and PETA certified.

Beautiful Skin

Did you know that skin works to protect you from external aggressors while serving as the perfect canvas for our beauty rituals? Skin has a regeneration cycle called turnover, renewing itself approximately every 28 days. It is an amazing force that renews and rejuvenates itself. It is also a great gateway for all sorts of stimuli, such as allergens, dirt, light, weather, aging, and the use of products with harsh ingredients, which can cause damage to the skin. Wrinkles, acne, and aging are visible responses to stimuli.

Using plant-based skin care products can help maintain a healthy moisture barrier and naturally repair your skin, leaving it clear, luminous and naturally radiant.

Gentle and Effective Formula

We believe that less is more. Herbivore Botanicals is the pioneer of combining natural ingredients with dermatologically based formulations. Our unique formula is like a triple-layer cake with three essential layers: clinically proven botanical benefits, dermatological benefits, and soothing botanical benefits. They work together to activate the damage-fighting, skin-friendly benefits. Layering products with different benefits enhances their synergy.

Formulated for all skin types, including sensitive skin

Herbivore Botanicals was founded by co-founder Alex Kummerow as a way to help his struggle with atopic dermatitis, and each formula is tested on all skin types, including sensitive skin, and designed to minimize irritation and reactivity, making it suitable for all skin types.

The beginning story

ORIGIN STORY

Herbivore Botanicals was started in Seattle, USA in 2011 by Julia Wills and Alexander Kummerow.

Long before starting their brand, Julia and Alex both had their feet in the supernatural. Julia learned about the power of crystals and herbs from her mother, a day spa owner and healer. She later studied natural medicine at Bastille University, famous for alternative medicine, graduating with a degree in health psychology and herbalism.

Born into a family of botanists and climate change scientists, Alex has combined his deep respect and knowledge of plants and the earth with a natural talent for cosmetic chemistry. He also specializes in design art and designs all of his packaging.

The duo launched their small-batch skincare line with a burgeoning Etsy community and have since grown Herbivore Botanicals into a globally renowned beauty brand for effective, plant-based skincare, cultivating a like-minded team and deepening their connection and understanding of the plant world through creating natural beauty products.